Slover Linett has done considerable research on classical music audiences and innovations over the years. But other kinds of music are also vital, evolving art-forms, with their own communities of creators and consumers. So we’ve been delighted to partner with Folk Alliance International, the Kansas City-based service organization for the folk music field in the US, Canada, and beyond, to conduct the first inclusive study of folk and folk-adjacent musicians, producers, venue managers, festival organizers, and other stakeholders. Our analysis of the online survey data revealed profound generational differences, suggesting that a broadening of folk music as a genre and as a community may be underway. We also found that the field lacks a clear picture of the audiences who attend live folk performances and listen via media, pointing to the need for future research among audiences.

Slover Linett’s Tanya Treptow presented these and other findings to the Folk Alliance board at the organization’s conference in Montréal in early 2019 and led a discussion of implications and opportunities for the field.

To learn more about this study, email Dr. Treptow.

Latest Tweets

@ATJCagan @PNNLab @ATJCagan, we are still so impressed with your art from our session on millennial science engagement, and would love to include it in our upcoming e-newsletter. Would you be comfortable with us doing so, with the appropriate credit of course? Also happy to link to your site.

Caption this clip:
#audienceresearch

Twitter feed video.Caption this clip:
#audienceresearch
Ashley Ann Wolfe@AshleyAnnWolfe

Lots of exciting announcements coming soon from @SloverLinett!

cc:@cgarfin @vvp317 @jenbenoitbryan

2. Laughter isn't the opposite of seriousness; it's the most profound way to get serious about something. And it opens the doors wider.

"...giggle your way in. It's not the normal way to do it, but if you can, you bring a much bigger group."

Two deep lessons about public engagement from @rkrulwich, looking back on 15 years co-hosting @Radiolab:

1. What really draws people in isn't mostly the "content"; it's the human warmth and joy of the hosts. ("When two people are having real fun, it's sort of like a warm fire.")

Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.

Twitter feed video.Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.
Aubrey Bergauer@AubreyBergauer

I get asked all the time about what we can change in orchestra administration culture, and my answer is always the same.

Embrace experimentation.

If we focus too much on short term goals, we don't try new things, leaving bold ideas on the table that could deliver huge results.

#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt.

cc: @PLinett @MeetAScientist @labxNAS

Twitter feed video.#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt. 

cc: @PLinett @MeetAScientist @labxNAS
Alex Cagan@ATJCagan

In the interest of open data and methods sharing - here’s the whole process! Impressions from a session on communicating science to millennials #AAASmtg

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