We’re a social research firm for the cultural sector.

We use rigorous research & evaluation methods to shine new light on how people connect to the arts, museums, media, science, stories, ideas, creativity, and community. And how they could connect.

Explore the links below, or scroll down to see what we’re up to lately.

The research has the capacity to be transformational for the O’Keeffe Museum. Slover Linett took the time to listen, understand our needs, and integrate their work with another consultant team… As a result, the staff is eager to develop and implement experimental programs to attract and retain new audiences. Peter and his team are not only experts in audience research; they are experienced, thoughtful, and sophisticated partners who are willing to think with my team.”

Robert A. Kret

Former Director, Georgia O'Keeffe Museum

News & Notes

Talking community engagement with future museum leaders
Nancy Plaskett
December 09, 2019

I was honored to recently participate as a guest speaker, on behalf of Slover Linett Audience Research, during Meena Selvakumar’s Community Engagement course—where students develop an understanding of the theory and practice of community engagement to help museums become agents of change in their communities—as part of the University of Washington’s Museology program.

Stop worrying about “margin of error” – Worry about response rate
Peter Linett
December 02, 2019

It’s political polling season, which means lots of media stories about methodological social-science questions that are usually way too wonky for public consumption. (I know, I lost you at “polling.”) But if you work in audience research, those stories can grab your attention…and not in a good way.

Seven tips for developing a staff survey
Jen Benoit-Bryan, PhD
November 22, 2019

At Slover Linett, we focus most of our (formidable!) research chops on helping organizations connect more deeply with their audiences and communities. But sometimes we turn these skills inward to inform our own organizational learning and growth. For instance, staff surveys.

Overheard at Capacity Interactive’s #DMBC4Arts 2019
Ashley Ann Wolfe
October 29, 2019

I recently had the pleasure of joining hundreds of arts marketing professionals in New York City at Capacity Interactive’s annual Digital Marketing Bootcamp for the Arts. It was great catching up with clients and friends and working together to learn which digital strategies are best serving their organizations..

Slover Linett October News: new findings on science engagement + new clients and conferences
Team Slover Linett
October 17, 2019

How do millenials connect to science? How does it fit into their lives and priorities? Check out the summary of our study for the National Academy of Sciences.

Columbus who? Considering the narrative on Indigenous Peoples’ Day
Ashley Ann Wolfe
October 11, 2019

Since 1937, the United States has recognized the second Monday in October as Columbus Day, honoring the man who, in 1492, sailed the ocean blue and “discovered” America. Pop quiz! Can you name his ships? If you answered yes, you were likely taught about the Nina, the Pinta, and the Santa Maria in grade school like most who came up through the American school system. But what was probably omitted in this selective education…


Latest Tweets

We're thrilled to share the executive summary of the inaugural stakeholder research conducted with our friends at @folkalliance. The report is available below:

cc: @aengusfinnan @ProfConceison @PLinett @michell86113013 @tanyatreptow @chloechitpatton


"A huge sample size doesn’t mean much if that sample isn’t really representative — and you’ll never know that from the margin of error."

@PLinett discusses polling methods in our latest post:


Stop worrying about “margin of error” – Worry about response rate | Slover Linett


@artlust @SloverLinett @AnandWrites Great points. It's striking when the challenges of the field - how museums are perceived or what they stand for - are so baked into the language like this, in that they become a metaphor for fixed states (or arbiters of "truth," as you say)

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