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relevance
connections
support
friends
fans
participation
moments
insight
transformation
vitality
action
loyalty
experiences
impacts
success
engagement
innovation
equity
power
places
social change
revelation
inclusion
passion
meaning
progress
community.
We’re a social research firm for the cultural sector.
We use rigorous research & evaluation methods to shine new light on how people connect to the arts, museums, media, science, stories, ideas, creativity, and community. And how they could connect.
Explore the links below, or scroll down to see what we’re up to lately.
The research has the capacity to be transformational for the O’Keeffe Museum. Slover Linett took the time to listen, understand our needs, and integrate their work with another consultant team… As a result, the staff is eager to develop and implement experimental programs to attract and retain new audiences. Peter and his team are not only experts in audience research; they are experienced, thoughtful, and sophisticated partners who are willing to think with my team.”
Featured Projects
New, free toolkit for DIY audience surveys, with OF/BY/FOR ALL
We're right there with community innovator Nina Simon when she says, "Collecting good demographic data can help you smash stereotypes. It can help you make smarter strategic decisions and better programs." Well, we would believe that — we’re researchers....
READ MOREWhere is Folk Music Heading? A New Survey for Folk Alliance International
Slover Linett has done considerable research on classical music audiences and innovations over the years. But other kinds of music are also vital, evolving art-forms, with their own communities of creators and consumers. So we’ve been delighted...
READ MOREContinuing Our Inquiry with Two Wallace Foundation Arts Grantees About Audiences’ Connection to New, Unfamiliar Works
In 2019, we’ve been working again with Ballet Austin and the Goodman Theatre on related research questions: How do audiences decide to take the leap of attending dance or theater performances that they don’t know much about? Both organizations are...
READ MOREHow Can Science Connect to More Millennials? A Survey for the National Academy of Sciences
In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by...
READ MOREMapping the Future of the Arts at Cornell University
Slover Linett has long worked with museums and arts presenters based on college and university campuses. But until recently we hadn’t helped a major educational institution look at the big picture: What roles can the arts and creativity play in...
READ MORESupporting and studying a learning community of arts organizations in California
We’re excited to be entering the homestretch of one of our most rewarding and complex engagements: an ongoing evaluation and capacity-building project with the James Irvine Foundation and its fifteen grantee-partners in the New California Arts Fund (NCAF)...
READ MORENews & Notes
How do millenials connect to science? How does it fit into their lives and priorities? Check out the summary of our study for the National Academy of Sciences.
READ MORE
Since 1937, the United States has recognized the second Monday in October as Columbus Day, honoring the man who, in 1492, sailed the ocean blue and “discovered” America. Pop quiz! Can you name his ships? If you answered yes, you were likely taught about the Nina, the Pinta, and the Santa Maria in grade school like most who came up through the American school system. But what was probably omitted in this selective education…
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At Slover Linett, we’ve had social justice work on the brain for quite some time now. For anyone who is on the same journey, you know it isn’t easy. Our Equity, Diversity, and Inclusion (EDI) process is being led by a committee of the staff, including me, and dedicated sub-groups have been grappling…
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Like a lot of us, I’ve been thinking lately about advocacy and change, inspired most recently by the millions of people in 185 countries who participated in the youth-led Climate Strike last week…
READ MORE
I’m so pleased to be joining my colleagues from across the world in a few weeks at the Association of Science Technology Centers (ASTC) in Toronto. This year’s conference theme is Moonshots: Rendezvous with the Future, and there are many sessions inspired by moonshots that tackle…
READ MORE
In my time living in Seattle, I stumbled into the world of arts for social change: I started working with Path with Art, a local nonprofit which provides arts classes for adults who have experienced homelessness and other traumas. On a daily basis, I was able to see how transformational the ability to freely think, connect, and express can be.
READ MORELatest Tweets
Thanks @PLinett for some counterintuitive and pracical insights how arts marketing can be more effective. #audienceresearch
Slover Linett Audience Research on Twitter
“"...an experience, even a program or programming, is not just content. It's also form. And to see that holistically is vitally important." Ch...
twitter.com
Impressed by today's @chihumanities conversation; @angelique1971 asked critical and challenging questions about the role of museums in sharing power and addressing critical issues in their communities. Many of our clients @sloverlinett are grappling with these questions too.
Chicago Humanities on Twitter
““I do believe in curatorial integrity, but I don’t believe in curatorial infallibility... all of us need editors.” —Gary Ti...
twitter.com
“Hello again!”
Had the chance to pop into #newMoMA last weekend & was energized by the crowds of folks who showed up to welcome @MuseumModernArt back after its brief hiatus. The great range of first-timers & seasoned visitors made for incredible energy 💕
cc: @SloverLinett
A good, nuanced write up of the challenges brought on by the successes of @highlinenyc. My colleague @jenbenoitbryan represented @SloverLinett & our visitor and community research over the past decade with the HL at the symposium discussed in the article
Next City on Twitter
“With the High Line becoming sort of an emblem of urban inequality, Friends of the High Line seems eager to put its notoriety to good use. @hig...
twitter.com
Couldn't imagine a more brilliant choice to run this socially ambitious museum. Big congrats to @sandrajd and equally to our colleagues @lucasmuseum. Next stop: "the world's most inclusive and accessible art museum" (co-founder Mellody Hobson).
#Museums
Lucas Museum of Narrative Art finds its new director at the Met
Sandra Jackson-Dumont, the Metropolitan Museum of Art's head of education and public programs, will lead George Lucas' museum under construction in L....
www.latimes.com
Couldn't imagine a more brilliant choice to run this socially ambitious museum. Big congrats to @sandrajd and equally to our colleagues @lucasmuseum. Next stop: "the world's most inclusive and accessible art museum" (co-founder Mellody Hobson).
#Museums
Lucas Museum of Narrative Art finds its new director at the Met
Sandra Jackson-Dumont, the Metropolitan Museum of Art's head of education and public programs, will lead George Lucas' museum under construction in L....
www.latimes.com
I'm proud to join the list of #arts & #culture folks who've had the pleasure of talking with @EZGens on his podcast for @CapacityInt. Listen at And let me know how you think about these questions. https://t.co/Lfn0ARfPq4
Uncertainty is Keeping Your Audience Away: Peter Linett
Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more signif...
ideas.capacityinteractive.com
I'm proud to join the list of #arts & #culture folks who've had the pleasure of talking with @EZGens on his podcast for @CapacityInt. Listen at And let me know how you think about these questions. https://t.co/Lfn0ARfPq4
Uncertainty is Keeping Your Audience Away: Peter Linett
Peter and Erik discuss some recent studies that examine how consumers decide which arts events to attend. They unpack why uncertainty is a more signif...
ideas.capacityinteractive.com
"...an experience, even a program or programming, is not just content. It's also form. And to see that holistically is vitally important."
Check out @PLinett's conversation with @EZGens on the latest episode of @CapacityInt's CI TO EYE podcast, out now!
https://t.co/mPzJSLQy5x