We’re a social research firm for the cultural sector.

We use rigorous research & evaluation methods to shine new light on how people connect to the arts, museums, media, science, stories, ideas, creativity, and community. And how they could connect.

Explore the links below, or scroll down to see what we’re up to lately.

The research has the capacity to be transformational for the O’Keeffe Museum. Slover Linett took the time to listen, understand our needs, and integrate their work with another consultant team… As a result, the staff is eager to develop and implement experimental programs to attract and retain new audiences. Peter and his team are not only experts in audience research; they are experienced, thoughtful, and sophisticated partners who are willing to think with my team.”

Robert A. Kret

Former Director, Georgia O'Keeffe Museum

News & Notes

Purpose: The emerging question (6 Ps of Experience Design)
Peter Linett
August 19, 2019

Not long ago, it wasn’t considered necessary to ask “why?” Museums, the arts, and other nonprofit cultural enterprises were an assumed good, self-evidently valuable and categorically worth participating in. Culture was an end in itself. Today, though…

The unifying sensibility: Personality (6 Ps of Experience Design)
Peter Linett
August 16, 2019

Most museum and arts professionals think of personality as something that enlivens and humanizes an organization’s brand, a flavoring to be added to the message. Few treat it as a unifying principle of experience design. Yet this last P in our framework may be the most important…

Promises & positioning (6 Ps of Experience Design)
Peter Linett
August 14, 2019

Is marketing part of the museum or arts experience? From the audience member’s point of view, yes. The promises your organization makes in its branding and communications — explicit and implicit — do more than get people in the door (or not)…

Policies for relevance (6 Ps of Experience Design)
Peter Linett
August 13, 2019

What are the written and unwritten rules that shape cultural experiences? How can we use policies as a strategic instrument of experience design in cultural organizations, a tool to deepen engagement, diversify participation, and increase relevance?

What’s place got to do with it? (6 Ps of Experience Design)
Peter Linett
August 12, 2019

Place is another big determinant of cultural experiences, and it has two obvious components: Geography (where in the community does the cultural experience take place? on whose turf?) and setting (what’s the envelope for the experience, and what kind of engagement does it encourage?)…

Curate the crowd, too (6 Ps of Experience Design)
Peter Linett
August 09, 2019

Welcome to the second P, which is about the “who” of a cultural experience. There are two whos, actually (with apologies to Dr. Seuss): the people who attend the cultural experience, for whom it is designed and marketed, and the people who create and staff it…


Latest Tweets

#tbt to a beautiful July night under the whale at @amnh, catching a glimpse of @dave_malloy & @rachelchavkin's #MobyDickMusical.
It's always a treat to witness the development of new work, & was particularly cool to see Dave perform.
I still have that encore stuck in my head...

"Research across the #cultural sector shows that infrequent attenders depend even more than others on recommendations from those who are closest to them...what if there was a way to help get the word out to more people, especially to newer #audiences?"

Getting the word out: brand ambassadors to amplify word-of-mouth | Slover Linett


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