What’s in our toolkit? A wide array of social research & evaluation methods drawn from anthropology, psychology, sociology, public policy, marketing, and other disciplines. Plus some creative techniques that go beyond asking questions to visioning, co-creation, and human-centered design.

Quantitative research

When the goal is to measure, compare, categorize, segment, or otherwise quantify, then you need numerical data and rigorous statistical analysis. These are the tools that count (pun intended).

  • Online surveys
  • Intercept/on-site surveys
  • Demographic segmentation (e.g., by geography, age of children, etc.)
  • Behavioral segmentation (e.g., by member or subscriber status, attendance patterns, etc.)
  • Attitudinal segmentation (based on experiential preferences, engagement or learning styles, etc.)
  • Conjoint analysis (attribute testing and packaging)
  • Database mining & mapping
  • Data overlays (e.g., from Census or commercial data)
  • Tracking studies (change over time)
  • Concept testing
  • Social-media analysis
  • Cognitive interviewing (question pre-testing)

Qualitative research

When the job is to reveal, probe, generate, explore, or react, then it’s depth and nuance you’re after, not statistics. You need open-ended, humanistic techniques based on conversation and observation.

  • In-depth interviews (in-person, video, phone)
  • Focus groups, mini-groups (in-person, online)
  • Co-creative ideation and planning workshops
  • Audience panels & community advisory boards
  • Community ethnography (participant-observation & in-context interviewing)
  • Audience journey mapping
  • Experience sampling (recruited attendance and feedback)
  • Prototyping & concept testing
  • Webnography
  • Social media analysis
  • Follow-along interviews (e.g., observed museum visits)

Facilitation, planning, capacity-building, etc.

Mostly, we study audiences. But in some projects, the “unit of analysis” is the organization itself, or the ecosystem of providers and producers in the local community or national field. In other projects, our clients want additional kinds of consulting before, between, or after the audience and community research studies we conduct. It’s all part of thought-partnership.

  • Stakeholder interviews
  • Visioning, planning, and strategy workshops (design & facilitation)
  • Logic model development (theory of change)
  • Planning consultation & strategy articulation
  • Capacity-building & technical assistance
  • Change-management & implementation support
  • Collaboration/consultation with other consultants & vendors

I enjoy working with the breadth of different clients at Slover Linett. It’s exciting to work on projects that not only span a range of different research methodologies but also content areas – whether they’re based in the performing arts, public spaces, the sciences, or beyond. And, in partnering with these organizations, I’m always learning something new about these fields and finding ways to continually modify our research to better suit them.”

Meredith Wong

Researcher, Slover Linett

Latest Tweets

A new report from @LaPlacaCohen and @SloverLinett sheds light on the major racial disparities of cultural audiences and the urgent need to be more responsive to its various communities, particularly during this time of crisis. http://ow.ly/aU7150Av3zi

“There’s a difference between proscenium performance and community action.”

I'm very grateful to have listened in on a conversation with @bamuthi, @KenCenPrez, and myriad artists and partners about this system of Social Impact just announced at @kencen. Details below: https://twitter.com/kencen/status/1281277745134256128

Twitter feed video.“There’s a difference between proscenium performance and community action.” 
 
I'm very grateful to have listened in on a conversation with @bamuthi, @KenCenPrez, and myriad artists and partners about this system of Social Impact just announced at @kencen. Details below: https://t.co/rONzLxYgyG
The Kennedy Center@kencen

"If racism is structural, then anti-racism also must be structural."—@bamuthi

Today, we announce a system of Social Impact that we commit to growing as your nation's cultural center.

Learn more about our eight areas of work ➡ http://bit.ly/KCSocialImpact

"Culture & Community in a Time of Crisis: A Special Edition of Culture Track" is a new study that aims to shed light on how arts and culture organizations can address the hopes, fears, and needs of Americans during and following the COVID-19 pandemic.

@steamworkgroup @LaPlacaCohen Happy to report that *now* the email requirement has been removed; thank you for your feedback and patience!

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