In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by young American adults and how it informs decision-making in their lives. Our survey, administered online to a representative sample of 18–39 year olds around the U.S. in partnership with NORC’s Amerispeak panel , explored interest in science and other STEM-related topics relative to other topics in everyday life and examined preferences for both online and in-person science experiences. Our analysis included a new metric of “science affinity” and illuminated the distinct attitudes and engagement styles of young Americans with low, medium, and high science-affinity levels. We presented the survey findings to the LabX team and international advisory board, then facilitated a planning workshop in San Francisco to help the full group prioritize target audiences for LabX and envision creative programming strategies based on the data.

The report will be made available soon. To request a copy or inquire about the study, please contact vice president and co-director of research Jen Benoit-Bryan.

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In Chicago, we are located on the homelands of the Council of the Three Fires: the Ojibwe, Odawa, & Potawatomi Nations. Many other tribes such as the Miami, Ho-Chunk, Menominee, Sac, & Fox also called this area home.

Today, & all days, we honor their history & contributions.

Shouting out every museum + cultural worker around the globe working hard to shape change, expand our narratives, and practice community care. We don't celebrate our work, our intellectual labor, our victories, or ourselves nearly as much as we should. #MuseumWorkersChangeAgents

Thanks for joining us last week for our conversation with @MortonArboretum about the needs of botanical gardens & their communities during pandemic times.

For those who were unable to attend or if you just can't get enough, the webinar is now available!
https://sloverlinett.com/insights/botanical-gardens-in-a-time-of-crisis-targeted-results-from-a-national-study-of-attenders-and-the-public/

Our country is on fire. Can social research help?

Check out the latest news from Slover Linett:
https://mailchi.mp/sloverlinett/our-country-is-on-fire-can-social-research-help

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