In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by young American adults and how it informs decision-making in their lives. Our survey, administered online to a representative sample of 18–39 year olds around the U.S. in partnership with NORC’s Amerispeak panel , explored interest in science and other STEM-related topics relative to other topics in everyday life and examined preferences for both online and in-person science experiences. Our analysis included a new metric of “science affinity” and illuminated the distinct attitudes and engagement styles of young Americans with low, medium, and high science-affinity levels. We presented the survey findings to the LabX team and international advisory board, then facilitated a planning workshop in San Francisco to help the full group prioritize target audiences for LabX and envision creative programming strategies based on the data.

The report will be made available soon. To request a copy or inquire about the study, please contact vice president and co-director of research Jen Benoit-Bryan.

Latest Tweets

"It’s not hard to observe an increasingly toxic divide between theatre artists & critics; can a new publication called @3viewstheater change all that?" @RobKendt chats w/ Sarah Ruhl & Julia Jordan about their journal aimed at diversifying theatre criticism:

Can 3Views Change Theatre Criticism?

Coming this fall: a new artist-driven online journal from the Lillys that aims to widen and diversify the discourse.

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Love what our friends at https://t.co/C9Z7NixFEd are doing w @RISDMuseum: install a browser add-in and you can see how their invited, outsider "critics" have layered their perspectives onto the conventions & assumptions of the #museum website https://t.co/E4Rz5iVBXX @OFBYFOR_ALL

"SISTRRRRS?" Regarding identity & labeling, we can all stand to learn from what @quiarahudes & Gabriela Sanchez have to say about society's "insatiable need for cultural clarity". "We're sisters. Period." #TCG19 cc: @PowerStreet12 @SloverLinett @AmericanTheatre

"What if their #creativity, sense of mission, & understanding of #art were part of the conversation? Wouldn’t they make visitors’ experiences more meaningful & relevant?" Madeline Smith shares her take on @Slate's "Working" podcast with @MuseumModernArt:

Slate’s “Working” Podcast: Behind the scenes at MoMA with the people who do the work | Slover Linett

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