In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by young American adults and how it informs decision-making in their lives. Our survey, administered online to a representative sample of 18–39 year olds around the U.S. in partnership with NORC’s Amerispeak panel , explored interest in science and other STEM-related topics relative to other topics in everyday life and examined preferences for both online and in-person science experiences. Our analysis included a new metric of “science affinity” and illuminated the distinct attitudes and engagement styles of young Americans with low, medium, and high science-affinity levels. We presented the survey findings to the LabX team and international advisory board, then facilitated a planning workshop in San Francisco to help the full group prioritize target audiences for LabX and envision creative programming strategies based on the data.

The report will be made available soon. To request a copy or inquire about the study, please contact vice president and co-director of research Jen Benoit-Bryan.

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"Audiences aren't monolithic. How can we think about the experiences we offer in terms of what those different audience segments need?"

@PLinett is excited to lead a session at @OrchLeague's mid-winter meeting. Registration remains open - details below:

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Welcome to the League of American Orchestras, dedicated to advancing the orchestral experience for all.

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"We seek to expand the range of perspectives, life-experiences, & identities on our team, so that we can learn more about, & work to get better at, using research as a tool for greater equity, inclusion, & innovation in the cultural sectors."

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Growing our team…and looking outside the box: Two great positions open | Slover Linett

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We are kicking off the new year with growth in mind & are excited to announce the openings for a Researcher & a Research Coordinator at Slover Linett.

More info, including salary range & benefit details, below:
#audienceresearch #Hiring

Growing our team…and looking outside the box: Two great positions open | Slover Linett

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Reading eulogies to philosopher Roger Scruton. While admiring his passion for the #arts, let's also say a permanent goodbye to his (& his generation of conservative critics') claim that #classicalmusic & the Western tradition have unique access to transcendance, greatness, value.

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