In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by young American adults and how it informs decision-making in their lives. Our survey, administered online to a representative sample of 18–39 year olds around the U.S. in partnership with NORC’s Amerispeak panel , explored interest in science and other STEM-related topics relative to other topics in everyday life and examined preferences for both online and in-person science experiences. Our analysis included a new metric of “science affinity” and illuminated the distinct attitudes and engagement styles of young Americans with low, medium, and high science-affinity levels. We presented the survey findings to the LabX team and international advisory board, then facilitated a planning workshop in San Francisco to help the full group prioritize target audiences for LabX and envision creative programming strategies based on the data.

The report will be made available soon. To request a copy or inquire about the study, please contact vice president and co-director of research Jen Benoit-Bryan.

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Ashley Ann Wolfe@AshleyAnnWolfe

Lots of exciting announcements coming soon from @SloverLinett!

cc:@cgarfin @vvp317 @jenbenoitbryan

2. Laughter isn't the opposite of seriousness; it's the most profound way to get serious about something. And it opens the doors wider.

"...giggle your way in. It's not the normal way to do it, but if you can, you bring a much bigger group."

Two deep lessons about public engagement from @rkrulwich, looking back on 15 years co-hosting @Radiolab:

1. What really draws people in isn't mostly the "content"; it's the human warmth and joy of the hosts. ("When two people are having real fun, it's sort of like a warm fire.")

Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.

Twitter feed video.Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.
Aubrey Bergauer@AubreyBergauer

I get asked all the time about what we can change in orchestra administration culture, and my answer is always the same.

Embrace experimentation.

If we focus too much on short term goals, we don't try new things, leaving bold ideas on the table that could deliver huge results.

#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt.

cc: @PLinett @MeetAScientist @labxNAS

Twitter feed video.#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt. 

cc: @PLinett @MeetAScientist @labxNAS
Alex Cagan@ATJCagan

In the interest of open data and methods sharing - here’s the whole process! Impressions from a session on communicating science to millennials #AAASmtg

Both quotes from the recent episode in which @JadAbumrad movingly interviews Robert on his retirement from the show: (My transcription, meant as tribute to Jad's tribute.)

And both points wholly in line with our research with #culture & #arts audiences.

The Bobbys | Radiolab | WNYC Studios

An award show you’ve never heard of before.

www.wnycstudios.org

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