In 2018, the National Academy of Sciences closed its science museum in Washington, DC and announced a new program aimed at millennials, LabX. The LabX team engaged Slover Linett to conduct a groundbreaking national study of how science is perceived by young American adults and how it informs decision-making in their lives. Our survey, administered online to a representative sample of 18–39 year olds around the U.S. in partnership with NORC’s Amerispeak panel , explored interest in science and other STEM-related topics relative to other topics in everyday life and examined preferences for both online and in-person science experiences. Our analysis included a new metric of “science affinity” and illuminated the distinct attitudes and engagement styles of young Americans with low, medium, and high science-affinity levels. We presented the survey findings to the LabX team and international advisory board, then facilitated a planning workshop in San Francisco to help the full group prioritize target audiences for LabX and envision creative programming strategies based on the data.

The report will be made available soon. To request a copy or inquire about the study, please contact vice president and co-director of research Jen Benoit-Bryan.

Latest Tweets

Such contrast across the fold in today's (paper) @nytimesarts section: harpist & rapper pieces.

One technical, historical, jargony, individualist, serious.

One culturally embedded, vernacular, social/familial, funny, political.

https://www.nytimes.com/2020/08/13/arts/music/tobe-nwigwe-breonna-taylor.html #ClassicalMusic #arts

To get to real equity, we need to move beyond "access" to "intentional welcome": the palpable, overt kind.

And safety, on multiple levels.

Great to hear @mslynnross on this panel.

Rich questions about identification and attachment with communities & places. Listening to #liveaturban's webinar about new @urbaninstitute research on "Community Ties" for @knightfdn.

Loose ties - also important to understand in #creativeplacemaking and in the #arts generally.

Hearing this too often from #communityengagement & #education staff at #arts & culture orgs. Including many who are, not coincidentally, no longer at those orgs.

"We had free rein & affirmation from leadership...until we tried to make this work central rather than marginal."

It’s here! My #MuseumsAreNotNeutral mug, proceeds supporting @MuseumWorkers
Get yours (or a shirt, maybe?) here: https://www.bonfire.com/museums-are-not-neutral/ cc: @SloverLinett

To get to real equity, we need to move beyond "access" to "intentional welcome": the palpable, overt kind.

And safety, on multiple levels.

Great to hear @mslynnross on this panel.

Load More...

Let's stay in touch. Sign up for our newsletters.