In 2019, we’ve been working again with Ballet Austin and the Goodman Theatre on related research questions: How do audiences decide to  take the leap of attending dance or theater performances that they don’t know much about? Both organizations are grantees of the Wallace Foundation’s national arts funding program, Building Audiences for Sustainability, and both have been exploring these questions over several years with Slover Linett and other researchers. For the Goodman Theatre in Chicago, the new research explores the role of “stamps” of approval, such as positive reviews and word of mouth, in audiences’ decision-making about new plays. For Ballet Austin, the current study surveys three specific audience segments to understand how they move along the “familiarity continuum” over time and how the company can encourage them to attend unfamiliar repertoire despite the associated uncertainty. (Ballet Austin’s previous work on this question—including the “uncertainty gap” that our research revealed—is described in a Wallace Foundation case study, “Expanding Audiences for Unfamiliar Works”.)

Ballet Austin: Building Audiences for Sustainability

All of us at Slover Linett are grateful for the Wallace team’s generous support of this research.

To learn more about our dance and theater research, including our work with Wallace Foundation grantees in multiple arts disciplines, contact our president, Peter Linett.

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Ashley Ann Wolfe@AshleyAnnWolfe

Lots of exciting announcements coming soon from @SloverLinett!

cc:@cgarfin @vvp317 @jenbenoitbryan

2. Laughter isn't the opposite of seriousness; it's the most profound way to get serious about something. And it opens the doors wider.

"...giggle your way in. It's not the normal way to do it, but if you can, you bring a much bigger group."

Two deep lessons about public engagement from @rkrulwich, looking back on 15 years co-hosting @Radiolab:

1. What really draws people in isn't mostly the "content"; it's the human warmth and joy of the hosts. ("When two people are having real fun, it's sort of like a warm fire.")

Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.

Twitter feed video.Like I’ve been saying... Love what you’re stirring in the #classicalmusic pot, Aubrey. And I would add: human-centered research is a crucial element of the experimentation process - how we learn with (not just about) #audiences.
Aubrey Bergauer@AubreyBergauer

I get asked all the time about what we can change in orchestra administration culture, and my answer is always the same.

Embrace experimentation.

If we focus too much on short term goals, we don't try new things, leaving bold ideas on the table that could deliver huge results.

#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt.

cc: @PLinett @MeetAScientist @labxNAS

Twitter feed video.#ICYMI: Check out this stunning sketch animation by @ATJCagan from last week's #AAASmtg session on millennial science engagement, featuring @jenbenoitbryan & @TheGeoffHunt. 

cc: @PLinett @MeetAScientist @labxNAS
Alex Cagan@ATJCagan

In the interest of open data and methods sharing - here’s the whole process! Impressions from a session on communicating science to millennials #AAASmtg

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