In 2019, we’ve been working again with Ballet Austin and the Goodman Theatre on related research questions: How do audiences decide to  take the leap of attending dance or theater performances that they don’t know much about? Both organizations are grantees of the Wallace Foundation’s national arts funding program, Building Audiences for Sustainability, and both have been exploring these questions over several years with Slover Linett and other researchers. For the Goodman Theatre in Chicago, the new research explores the role of “stamps” of approval, such as positive reviews and word of mouth, in audiences’ decision-making about new plays. For Ballet Austin, the current study surveys three specific audience segments to understand how they move along the “familiarity continuum” over time and how the company can encourage them to attend unfamiliar repertoire despite the associated uncertainty. (Ballet Austin’s previous work on this question—including the “uncertainty gap” that our research revealed—is described in a Wallace Foundation case study, “Expanding Audiences for Unfamiliar Works”.)

Ballet Austin: Building Audiences for Sustainability

All of us at Slover Linett are grateful for the Wallace team’s generous support of this research.

To learn more about our dance and theater research, including our work with Wallace Foundation grantees in multiple arts disciplines, contact our president, Peter Linett.

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“We’re at a time where we need #hope & incredible #artistry used as evidence that our differences are our strengths.” Couldn't agree more with @MickeyIsaacRowe of @NatDisThtr; what an exciting partnership with our friends @GoodmanTheatre & @ljplayhouse!

National Disability Theatre Launches Commissioning Partnership

The organization will partner with La Jolla Playhouse and Goodman Theatre to develop and produce two new plays by Gregg Mozgala and Christopher Shinn.

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Are the processes to creating #art or investigating # really so different?
"The greatest creative acts come from opposing forces of expansive imagination within the tight constraint of form--that is as true for art as it is of science. @SloverLinett

Rethinking stereotypes about science and the arts

Unthinkable: Prof Tom McLeish identifies eight stages of creation common to disciplines as diverse as painting and biology

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"What does reading widely & wildly do to build #empathy & perhaps encourage individuals or groups into civic action & #service?"@n_plaskett ponders the potential opportunities for researching the impact of book clubs & #literature. #culturalresearch

I must visit! “It has been our experience that if empathy and dignity were at the core of our approach to addressing homelessness then we might think and dream of better solutions to address this global problem.” @SloverLinett

Alliance of Museums on Twitter

“"Our #museum has been called many things, but the one thing that I like to hear most is 'a walk in the shoes of someone experiencing homelessne...

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"University & college #museums run the gamut from those featuring contemporary #art & ancient relics used as teaching tools to world-class collections tackling groundbreaking projects." Congrats to our friends @ColbyMuseum on this mention in @nytimes: https://t.co/IvRI6KjbAf

"What makes a #cultural institution particularly likely to serve as a source of inspiration?" @michell86113013 reflects on recent research with a #museum that is seemingly serving as an oasis to both #artists & patrons alike: https://t.co/Z1LJGtodd6

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