The executive leadership at a college art museum wanted to better understand the museum’s current audience base—and the perceptions desires, and opportunities to engage those in the area who aren’t engaging with the museum.  The museum has recently seen a major influx of art, funding, and national renown, and leadership wanted to know how to better benefit the multiple communities they seek to serve—those affiliated with the campus, the community around it, and those visiting the museum unaffiliated with either the college or the town.  Using a mix of qualitative and quantitative methods, we designed a set of distinct, but related, research studies: a year-long survey of current museum visitors; qualitative interviews with students and faculty; qualitative interviews with members of the surrounding community; a survey of teachers who have led field trips at the museum; and discussion groups with teachers from the neighboring school districts. The museum was able to immediately draw from this research to inform its concurrent strategic planning process and guide programs in development to strengthen the museum’s connections to its surrounding community—including a major partnership with a civic revitalization effort. The research has also given leadership new language and objectives around audience engagement to take to the museum’s board for buy-in at the highest levels.

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We can't believe #AAM2019 is already upon us! Still fleshing out that itinerary? Consider joining @PLinett & @n_plaskett for the @CARE_aam / #PRAM Breakfast on Tuesday, details below. See y'all in New Orleans!

Belatedly but warmly welcoming our newest teammate, Aparna Hariprasad. She brings vital experience at the intersection of the #arts & social services, not to mention abundant smarts, energy & professionalism. So glad to have you at the table, Aparna!

One common thread I loved throughout @HamExhibition is the use of text. Fans of @HamiltonMusical will recognize the theme, but the beauty of the storytelling will resonate with those who are unfamiliar with the show, which is true of #HamEx overall. @SloverLinett

🎶Look around, look around!🎶 @PLinett, @AshleyAnnWolfe, & @jenbenbry had a blast exploring the @HamExhibition this morning. Hats off to @DavidKorins on such an exceptional display of #innovation. More pics & thoughts to follow, including Peter’s review for @CuratorJournal.

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