The executive leadership at a college art museum wanted to better understand the museum’s current audience base—and the perceptions desires, and opportunities to engage those in the area who aren’t engaging with the museum.  The museum has recently seen a major influx of art, funding, and national renown, and leadership wanted to know how to better benefit the multiple communities they seek to serve—those affiliated with the campus, the community around it, and those visiting the museum unaffiliated with either the college or the town.  Using a mix of qualitative and quantitative methods, we designed a set of distinct, but related, research studies: a year-long survey of current museum visitors; qualitative interviews with students and faculty; qualitative interviews with members of the surrounding community; a survey of teachers who have led field trips at the museum; and discussion groups with teachers from the neighboring school districts. The museum was able to immediately draw from this research to inform its concurrent strategic planning process and guide programs in development to strengthen the museum’s connections to its surrounding community—including a major partnership with a civic revitalization effort. The research has also given leadership new language and objectives around audience engagement to take to the museum’s board for buy-in at the highest levels.

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@CorinneRydman @AubreyBergauer @CAsymphony Great replies already, I would just add @guptaviolin's @Street_Symphony & their amazing collaborators; @nwsymphony, @eighthblackbird, @BlackViolin, @sethbou's Accessible Contemp. Music, @2CELLOS, @LoftOpera, @groupmuse (in some ways), & Laura Reynolds' projects @seattlesymphony.

I was thrilled to share our @SloverLinett research for @labxNAS on engaging millennials in science with the #ASTC2019 conference crowd today! We had a great session with @msichicago, @AMNH, @peoriaplayhouse, and @TheTechInteract.

"Contribute new theory, research, cases and best practices for #museum leaders" to a themed issue of @CuratorJournal on #leadership. Wearing my editorial board hat here, to help spread the word. Provocative, eclectic takes welcome. (scroll down a bit)

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Having the privilege of being a #research consultant @SloverLinett is never boring! Our last trip to @WrightTaliesin was great, even with the flat tire and 108 degrees, we just kept on trucking (and got the data).

“Museum leadership & staff have to develop their own cultural competence to be able to curate culturally competent exhibits.”

Important words from @maryfwinters in the latest issue of @AAMers mag. cc: @SloverLinett @TheWintersGroup

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