The executive leadership at a college art museum wanted to better understand the museum’s current audience base—and the perceptions desires, and opportunities to engage those in the area who aren’t engaging with the museum.  The museum has recently seen a major influx of art, funding, and national renown, and leadership wanted to know how to better benefit the multiple communities they seek to serve—those affiliated with the campus, the community around it, and those visiting the museum unaffiliated with either the college or the town.  Using a mix of qualitative and quantitative methods, we designed a set of distinct, but related, research studies: a year-long survey of current museum visitors; qualitative interviews with students and faculty; qualitative interviews with members of the surrounding community; a survey of teachers who have led field trips at the museum; and discussion groups with teachers from the neighboring school districts. The museum was able to immediately draw from this research to inform its concurrent strategic planning process and guide programs in development to strengthen the museum’s connections to its surrounding community—including a major partnership with a civic revitalization effort. The research has also given leadership new language and objectives around audience engagement to take to the museum’s board for buy-in at the highest levels.

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"Audiences aren't monolithic. How can we think about the experiences we offer in terms of what those different audience segments need?"

@PLinett is excited to lead a session at @OrchLeague's mid-winter meeting. Registration remains open - details below:

League of American Orchestras

Welcome to the League of American Orchestras, dedicated to advancing the orchestral experience for all.

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"We seek to expand the range of perspectives, life-experiences, & identities on our team, so that we can learn more about, & work to get better at, using research as a tool for greater equity, inclusion, & innovation in the cultural sectors."

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Growing our team…and looking outside the box: Two great positions open | Slover Linett

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We are kicking off the new year with growth in mind & are excited to announce the openings for a Researcher & a Research Coordinator at Slover Linett.

More info, including salary range & benefit details, below:
#audienceresearch #Hiring

Growing our team…and looking outside the box: Two great positions open | Slover Linett

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Reading eulogies to philosopher Roger Scruton. While admiring his passion for the #arts, let's also say a permanent goodbye to his (& his generation of conservative critics') claim that #classicalmusic & the Western tradition have unique access to transcendance, greatness, value.

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