News & Notes
Last week, Nancy Plaskett and I had the pleasure of joining hundreds of arts marketing professionals in New York City at Capacity Interactive’s annual Digital Marketing Bootcamp for the Arts. We had a great time catching up with clients and friends and working together to learn which digital strategies are best serving their organizations…and which are not.
In no particular order, below are a few of my favorite quotable takeaways from this year’s Bootcamp:
- “If it’s not a ‘hell yes’, it’s probably a ‘no’.” – Erik Gensler, Capacity Interactive
- “We’re making content that is more about telling a story than selling a show.” – Ashley Haraburda, National Ballet of Canada
- “The best way to effect change is to communicate change…from the board level to the security guards.” – Terri Freeman, National Civil Rights Museum
- “My motto is ‘show, don’t tell.’” –Roland Liwag, Theatre Squared
- “By shifting what’s inside we can better communicate what’s outside.” – Elke Dehner, Rubin Museum
- “Even big institutions have to think carefully about what they spend.” – Sara Villagio, Carnegie Hall
- “Who is it for? How can you make your organization part of that story?” – Erik Gensler, Capacity Interactive
- “Be more human.” – Erik Gensler, Capacity Interactive
We’re still buzzing from so many thoughtful conversations and can’t wait to gather again next year! Until then, what were your favorite moments in New York? Get it touch – I’d love to compare notes!