What’s in our toolkit? A wide array of social research & evaluation methods drawn from anthropology, psychology, sociology, public policy, marketing, and other disciplines. Plus some creative techniques that go beyond asking questions to visioning, co-creation, and human-centered design.

Quantitative research

When the goal is to measure, compare, categorize, segment, or otherwise quantify, then you need numerical data and rigorous statistical analysis. These are the tools that count (pun intended).

  • Online surveys
  • Intercept/on-site surveys
  • Attitudinal/behavioral segmentation
  • Conjoint analysis (attribute testing and packaging)
  • Database mining
  • Data overlays (e.g., from Census or commercial data)
  • Outcomes assessment
  • Prototyping & concept testing
  • Social-media analysis
  • Cognitive interviewing (question pre-testing)

Qualitative research

When the job is to reveal, probe, generate, explore, or react, then it’s depth and nuance you’re after, not statistics. You need open-ended, humanistic techniques based on conversation and observation.

  • In-depth interviews (in-person, video, phone)
  • Focus groups, mini-groups (in person, online)
  • Creative/co-creative workshops
  • Audience panels & community advisory boards
  • Community ethnography (participant-observation & in-context interviewing)
  • Audience journey mapping
  • Experience sampling (recruited attendance and feedback)
  • Webnography
  • Social media analysis
  • Follow-along interviews (e.g., observed museum visits)

Facilitation, planning, capacity-building, etc.

Mostly, we study audiences. But in some projects, the “unit of analysis” is the organization itself, or the ecosystem of providers and producers in the local community or national field. In other projects, our clients want additional kinds of consulting before, between, or after the audience and community research studies we conduct. It’s all part of thought-partnership.

  • Stakeholder interviews
  • Visioning, planning, and strategy workshops (design & facilitation)
  • Logic model development (theory of change)
  • Planning consultation & strategy articulation
  • Capacity-building & technical assistance
  • Change-management & implementation support
  • Collaboration/consultation with other consultants & vendors

Latest Tweets

Before "high" #culture peeled off from "low," #art from entertainment: Scott Joplin was "a hit in the saloons of the Midwest...but also in the high-society parlors of European capitals." Love @nytimes #overlooked series of belated obits for people of color

Scott Joplin circa 1904. He would come to be revered as a ragtime giant and an in-demand performer.

Scott Joplin, Ragtime Master Who Wrote ‘The Entertainer’

Scott Joplin elevated ragtime, composed one of the first African-American operas and laid the groundwork for jazz.

www.nytimes.com

Thank you @murawski27 for breaking down practical ways to tackle change to move community involvement work forward. #firstwave @OFBYFOR_ALL

@stevenkohls Hi Steve, I run an audience research & evaluation firm for arts & culture nonprofits, and we're developing a new website - would love to use literally like 9 seconds of footage from your video of the Crossing Arts mural painting. Thoughts? Thanks very much.

@steamworkgroup @SloverLinett @DrPriceIsRight Right, we've sometimes said the same to each other here @SloverLinett. But increasingly, #genderidentity is one of the dimensions of diversity and inclusion that #museums and #arts orgs are striving for, so it's worth measuring and tracking over time.

Around our table: Great chat about asking #gender on #surveys inclusively, empathetically & analyze-ably? Is transgender a category (noun) or modifier of male or female (adj.)? Who are we to define the options, but closed-ended questions force the issue. #audienceresearch #arts

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