Other nonprofit case studies

Nonprofits are better able to innovate and compete when they understand how their audiences think, feel, and behave. We've helped a wide range of institutional leaders, program managers, marketers, and development professionals achieve that understanding. Here are some of the ways we've done it.
 

Beyond research: principles for action
Client: A public media organization
Project: Facilitated sessions to help the senior team articulate a new, audience-based statement of identity.
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You can also browse our case studies for colleges and universities, museums, and the performing arts.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences

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Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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