This month, Cheryl Slover-Linett was in San Francisco presenting findings from our second annual study of how colleges and universities are using social media. From the buzz about the presentation and our report, it’s clear that nonprofit marketing, fundraising, and education professionals are eager for benchmarks and insights from peers about how to make the best use of these powerful social communication tools.
We found that institutions see the greatest success with their social media initiatives when they have policies and goals in place; enjoy broad support across the organization; leverage in-house expertise; and go beyond the obvious (i.e., Facebook) to connect with their constituents. Check out the news item below for links to the presentation and an upcoming opportunity to hear the results in person.
Speaking of new uses of social technologies, we recently began working with two new Seattle arts organizations, Experience Music Project and Science Fiction Museum and On the Boards, to evaluate their innovative online initiatives for teens and contemporary performance fans, respectively.
And social media's role in the arts experience was the hot topic at Culturelab 2011, the second annual "emerging practice seminar" led by a small consortium of international arts consultants (including our partners Peter Linett and Cheryl Slover-Linett). For a recap of the discussion, see our most recent blog post.
It's not all social media, of course. We're thrilled to announce new engagements with two leading research universities: studies on aspects of the undergraduate experience at Columbia University in New York (see news item below) and Johns Hopkins University (stay tuned to our news feed for details).
Will you be in Houston this month for the annual meeting of the American Association of Museums? If so, be sure to say hello to Peter Linett and Sarah Lee, who look forward to some old fashioned, non-virtual time with colleagues. (And don't miss the panels they’ll be leading!)
— The Slover Linett team