Second Wave of International MBA Research Begins
Second Wave of Findings from MBA Prospects Survey Released
Cheryl Slover-Linett was in Boston recently to present new findings from our annual survey of prospective business school applicants around the world. The study, which we’ve conducted since 2009 for the Association of International Graduate Admissions Counselors (AIGAC), shows increasing concern about the cost of earning an MBA.
Slover-Linett presented highlights from the study at the 2011 conference of the Graduate Management Admission Council (GMAC), which is attended by admissions officers from business schools in the US, Europe, Asia and South America. Slover-Linett was joined on the panel by Graham Richmond, CEO of Clear Admit and co-founder of AIGAC; Dawna Clarke, director of admissions at the Tuck School of Business at Dartmouth; and Mary Ferreira, recruitment and admissions manager at the London Business School.
- how people plan to finance their graduate business degree;
- how they use social media in their search for an MBA program;
- how they gather and process information in deciding where to apply.
Not surprisingly, the continuing uncertainty in the global economy was reflected in the data. Higher percentages of prospects than in previous years expressed concern about the cost of an MBA. The panelists at the presentation noted that financial aid packages are becoming more crucial in attracting top candidates.
The survey also showed increasing use of social media, such as Twitter and online videos posted by the business school, although these tools are not yet considered the most valuable sources of information when deciding on an MBA program.
“This annual research adds to the body of knowledge about the MBA prospect pool,” says AIGAC’s Richmond. “Many business programs don’t have much information about their audiences before they become applicants. So this is really news they can use, as we’ve heard from many admissions folks.”
To make the study even more valuable, Slover Linett can perform additional analyses of the data for individual business schools, looking in greater detail at who plans to apply to the school and who doesn’t — and how the two populations differ.
The annual MBA prospect study broadens Slover Linett’s expertise in the business school arena, which includes a long-term engagement with the University of Chicago Booth School of Business (now in its 14th year) and a new relationship with the UCLA Anderson Graduate School of Management.
For more information about the MBA research, or to inquire about a custom analysis for your school, please contact Cheryl Slover-Linett by email or at (773) 348-9204.
Category: Higher education