Two New Seattle Arts Clients



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April 28, 2011

We’re proud to welcome the Experience Music Project and Science Fiction Museum and On the Boards to the Slover Linett client family. Our research for both of these Seattle-based organizations is supported by grants from the Wallace Foundation. Using quantitative research methods, we'll evaluate technology initiatives that each organization is using to engage its audiences more deeply.

The Experience Music Project and Science Fiction Museum’s research will look at the Soundboard, an online social networking site designed to enhance teens’ experiences with EMP|SFM’s teen-oriented programming, such as Sound Off! (a battle of underage bands) and Teen Artist Workshops. We’ll learn how those programs fit into teen audiences’ relationships with EMP|SFM, track engagement and satisfaction over time, and identify opportunities for the museum to develop further teen-oriented programming.

On the Boards is experimenting with a new way for performing arts presenters to stay relevant as audiences shift toward online forms of cultural consumption: OtB.tv, a new site delivering high-quality videos of full-length performances by some of today’s most provocative dance, theater, and music artists. Our research will assess OtB.tv's effectiveness in deepening the engagement of OtB's audiences in Seattle and around the world and in developing new audiences for contemporary performance. Building on prior studies conducted by our colleagues WolfBrown at live On the Boards performances, we’ll profile the current OtB.tv audience, explore their motivations for purchasing the content, gauge satisfaction, and identify any practical or perceptual barriers that may inhibit use.

Sarah Lee, who leads our arts & culture practice, is enthusiastic about the innovative nature of these technology initiatives. “Many museums and performing arts groups are looking to technology to extend the arts experience beyond the single attendance or visit experience,” she notes. “Both of these projects are about experimenting with technology as an audience engagement platform rather than just as a marketing tool. That’s really exciting to us.”

We've greatly enjoyed working with other Seattle cultural clients in recent years, including Pacific Northwest BalletSeattle Art MuseumSeattle International Film Festival, Seattle Opera, and One Reel. We're delighted to be inaugurating relationships with two more leading Seattle arts institutions and look forward to working with them to create new knowledge about the role of social technologies in arts engagement. 

For more information about our work with the Experience Music Project or On the Boards, please contact Sarah Lee by email or at (773) 348-9214.
 

Category: Performing arts

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