Slover Linett to Lead Arts & Business Council Workshop on Using Audience Data

March 08, 2010

The March 30 session in Chicago will help arts professionals learn how to take a data-driven approach to developing marketing strategies. Registration is now open.

The three-hour workshop, titled “Turn Your Data into Action,” will be led by managing partner Cheryl Slover-Linett and senior associate Chloe Chittick and will also feature a panel of Chicago arts managers with years of experience gathering and using audience data:

Using a mix of presentation and small-group exercises, the consultants and practitioners will help participants discover how to mine the information already in their databases, from ticketing history to donation activity, as well as how to collect and use new survey data to augment those databases.

Attendees will come away with a broad understanding of the principles of data mining and survey research, along with practical tips and tricks they can use in their own arts organizations and museums.

The workshop is the second in the Arts & Business Council of Chicago’s winter/spring series, “Marketing Matters.” “We’re excited about this session because many arts organizations don’t know how much insight lies hidden in their databases,” says Peter Kuntz, A&BC’s executive director. “Or if they do, they may not know how to make use of it. This session will help unlock the power of that data to guide smarter marketing strategies.”

The workshop takes place Tuesday, March 30 from 9:30 am to 12:30 pm at National-Louis University, 122 S. Michigan Avenue, Room 5006. Registration is $40 or $60 depending on the budget of the participant’s organization.

For more information and to register, click here. We hope to see you at the workshop.
 

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