This weekend, Delaware's "State of the Arts" podcast and radio show will rebroadcast its August 2009 interview with Cheryl Slover-Linett about Delaware arts audiences.
Along with veteran Delaware arts consultant Laura Scanlan, Slover-Linett discussed findings from a 2008–2009 marketing study that was undertaken by her firm for five Wilmington-area arts organizations: the Delaware Art Museum, the Delaware Symphony Orchestra, Opera Delaware, the Delaware Theater Company, and the Grand Opera House. The organizations had recently formed a consortium, Arts for Delaware's Future, to conduct joint research and marketing planning.
Slover Linett's research examined ways of increasing arts attendance among both current and potential audiences in the state and neighboring communities in New Jersey and Pennsylvania. It included analysis and mapping of the organizations' databases to identify high-potential audience segments, as well as new surveys to identify motivations and barriers to attendance. The firm also conducted a market analysis comparing Wilmington's arts ecology to those of several similarly-sized communities around the U.S.
The collaboration among the five organizations in the consortium was managed by Scanlan, who was recently named Director of State and Regional Partnerships at the National Endowment for the Arts in Washington, D.C. The two were interviewed on WILM News Radio 1450 by Paul Weagraff, Director of the Delaware Division of the Arts.
To hear the interview, click here. The summary report of the research findings discussed during the interview can be downloaded here, and we welcome any questions or comments at firstname.lastname@example.org.