Connecting with Audiences: Insights from Seattle’s Wallace Excellence Awards Initiative

In the summer of 2012, the Washington State Arts Commission (WSAC) hired Slover Linett to synthesize and compile key insights and strategies relating to broadening and deepening audience engagement with the arts. The data was gathered from audience research conducted by nine Seattle-area Wallace Foundation Excellence Awards (WEA) recipients. Slover Linett was fortunate enough to have worked with seven of these organizations to conduct and interpret their audience research,  providing a unique familiarity with the audiences and strategies at hand. The final report, Connecting with Audiences: Insights from Seattle’s Wallace Excellence Awards Initiative, was presented to WSAC in December, 2012. The pdf of the report is available for download here.

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