Practice Areas & Clients
We call it all “culture.” It’s the stuff we humans do to play, learn, feel, connect, create, celebrate, question, challenge, and change. So for us, engagement is one big, evolving picture, and we love drawing links across domains—and from outside the nonprofit cultural sector altogether. Ballet’s audience innovations can help botanical gardens. Science festivals offer insights for symphonies. Hamilton holds lessons for history museums.
Are you in the picture somewhere?
Explore our practice areas & clients
We’re experts in cultural engagement…
There’s no such thing as “the” cultural consumer. But we’ve been studying how and why people connect with museums of all kinds, the performing arts, and other cultural experiences for almost twenty years. We’ve learned what the right questions are… and the best ways of answering them.
…but we’re impatient with the status quo…
Every field has its own “bubble” of assumptions. From the inside they’re hard to even see, much less challenge and change. Which is where audience and community research comes in: It helps you see yourself through others’ eyes, so you can question, rethink, and grow.
…and committed to collaborative discovery.
We build trusting, lasting thought-partnerships with our clients. There’s nothing we love more than learning together about how to make cultural engagement more inclusive, innovative, relevant, and successful.
I love having the privilege of working with clients across the country, grappling together with how to authentically engage our communities as the cultural landscape continues to evolve. The learning flows both ways–it’s an amazing partnership.”Nancy Plaskett