April 09, 2010
Much is being made of the fact that, at some point 30 or 40 years from now, “non-Hispanic whites” will become America’s largest minority. But what will that mean for arts participation and museumgoing? In one sense, nothing at all.
A book review in this week’s New Yorker by Kelefa Sanneh, the magazine’s pop music critic, calls our attention to “Stuff White People Like,” that good-natured piece of social self-criticism in blog and book form by Christian Lander. The list of “stuff” reads like my firm’s client roster: film festivals (#3), non-profit organizations (#12), plays (#43), arts degrees (#47), graduate school (#81), public radio (#44), and of course classical music — or rather, “Appearing to Enjoy Classical Music” (#108). Jazz is also here, I think, under the heading, “Black Music that Black People Don’t Listen to Anymore” (#116).
Combine Lander’s jokey-but-perceptive point with the demographic shifts that will soon mark the end of white hegemony in the United States, and it may look like all of us — you arts and education professionals, and we consultants who help you — are in the wrong business. White, urban, liberal culture and the values associated with it have seen their heyday and are on the way out.
But Sanneh’s essay goes on to complicate that picture, if not undermine it altogether, by pointing out that the category of American whiteness is itself a moving target. Over the decades it has come to include “many previous identities that had once been considered marginal: Irish, Italian, Polish, Jewish.”
At one time, those ethnic minorities were visibly, audibly, even behaviorally other. Yet today, if you wanted to know whether someone is of Irish or Italian heritage, or is Jewish, you’d have to ask.
What changed over that period, the minority or the culture at large? Both. What it meant to be “Italian” or “Jewish” changed, and simultaneously what it meant to be “American” changed. And of course the two processes influenced each other.
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Categories: Arts participation, Culture sector, Demographics, Higher ed, Metrics, Museums, Performing arts, Survey research
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