August 01, 2010
Sarah and I were in Phoenix these last few days for the Visitor Studies Association conference, where the debates ran well into the night over drinks. At the “marketplace” session on Thursday, we posed a question to our fellow attendees. Here‘s the data we collected…and an invitation to add your own.
Phoenix was hot, both meteorologically and politically. But in the cool confines of the Wyndham, we set up our table (see photos, a first for the firm) next door to our friends from Randi Korn & Associates. I scrawled this question on a flip chart:
“In your humble opinion, what should the visitor studies field be thinking more about?”
As people stopped by, Sarah and I invited them to write short responses on another pad. Here’s what we got. I‘ve re-ordered the responses to group and link the ideas, but left the wording verbatim.
The visitor studies field should be thinking more about…
This was a frequent theme at the conference this year. Museum evaluators and other visitor researchers naturally want their work to make a difference to the institutions they inhabit (or work with as consultants). And they’re thinking big about visitors, impacts, values, and effectiveness — thinking in ways that could really help those organizations. But the fact is that most trustees and museum directors, not to mention many museum and informal learning professionals in other disciplines and departments, are kept at a distance from visitor studies because of institutional hierarchies, silos, and communication dynamics. So the field feels a little stymied, and its members are asking themselves what they should be doing to educate their colleagues and better communicate the value of their work. (Note this year’s conference theme: understanding the public value of visitor studies.) ...
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Categories: Assessment, Conferences, Learning, Metrics, Museums, Research issues, Visitor experience
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