Our services

Marketing studies. Program evaluation. Outcomes assessment. Under the hood, it's all research. It's about using the tools of social science to understand how well your institution is connecting to its audiences and how that connection can be deepened and broadened.

Those tools include surveys, interviews, focus groups, ethnography, and other quantitative and qualitative methods. (What’s the difference? Visit our "Research methods 101" section.)

That's the heart of what we do: conduct rigorous, thoughtful research, evaluation and assessment services that bring your audiences into the discussion about what's sparking, what's not, and why.  Our findings and recommendations help our clients improve their programs, identify and engage new audiences, demonstrate impact, and increase loyalty and support.


Over the years, some clients have also asked us to help them set a new course based on those research insights.  So we’ve developed a suite of planning and consulting services to help leaders, staff, and trustees articulate a shared vision and envision innovative new strategies for achieving their goals.

Explore the menu at left for more information about our services in general, or read about what we do for institutions like yours: performing arts, museums, and other nonprofits.

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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences

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Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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